Heineken: Know the signs

Front End Developer

Know The Signs lets you find out which of five embarrassing characters you or your friends are when you have one drink too many.

An interactive experience with high quality video, fast load times, localized in many languages. There is a great post on viralblog about the rest of the integrated campaign.

Awards

FWASite of the day Dec 24 2008
MEGA award in the Brand reputation category of the Media Guardian Innovation Awards 09. The project was also highly commended in the Best Website category of the Revolution Awards.
Shortlisted in “Advertising - Microsite“ category of the BIMA Awards 2009
Media Guardian winner in the Brand reputation category

Credits

Agency: Red Brick Road / Ruby
Brand: Heineken
Interactive Director: Robert Bader
TV Director: Henry Littlechild (Outsider)
Exec Producer: Valentina Culatti Alisi
Tech lead: Yates Buckley
Sound FX: Steve Nolan
Producer: Dani Michelon, Ben Roberts (Outsider)
Developer: David Hartono, Sérgio Garcez, Dofl Yun
Interactive Production Company: unit9