Heineken: Know the signs

Front End Developer

Know The Signs lets you find out which of five embarrassing characters you or your friends are when you have one drink too many.

An interactive experience with high quality video, fast load times, localized in many languages. There is a great post on viralblog about the rest of the integrated campaign.


  • FWASite of the day Dec 24 2008
  • MEGA award in the Brand reputation category of the Media Guardian Innovation Awards 09. The project was also highly commended in the Best Website category of the Revolution Awards.
  • Shortlisted in “Advertising - Microsite“ category of the BIMA Awards 2009
  • Media Guardian winner in the Brand reputation category


  • Agency: Red Brick Road / Ruby
  • Brand: Heineken
  • Interactive Director: Robert Bader
  • TV Director: Henry Littlechild (Outsider)
  • Exec Producer: Valentina Culatti Alisi
  • Tech lead: Yates Buckley
  • Sound FX: Steve Nolan
  • Producer: Dani Michelon, Ben Roberts (Outsider)
  • Developer: David Hartono, Sérgio Garcez, Dofl Yun
  • Interactive Production Company: unit9