McDonald’s Happy Meal

Tech Lead

A banner and micro-site campaign commissioned by Tribal DDB Paris: McDonald’s popular mascot “Happy” flies through a series of themed worlds; guided by the user Happy avoids obstacles, collects gadgets and lands into an Happy Meal engaging the user into a voyage into the web.

The site streams H264 data using Flash Player 10 built-in hardware acceleration, ensuring a smooth playing experience for kids and grown-ups.


  • Agency: Tribal DDB Paris
  • Brand: McDonald’s
  • Tech Lead: Daniele Pelagatti
  • Art Direction and Design: Alex Jenkins
  • Producer: Fred Chack
  • Developer: Andrea Giuffrida
  • Interactive Production Company: UNIT9 Florence