A banner and micro-site campaign commissioned by Tribal DDB Paris: McDonald’s popular mascot “Happy” flies through a series of themed worlds; guided by the user Happy avoids obstacles, collects gadgets and lands into an Happy Meal engaging the user into a voyage into the web.
The site streams H264 data using Flash Player 10 built-in hardware acceleration, ensuring a smooth playing experience for kids and grown-ups.
- Agency: Tribal DDB Paris
- Brand: McDonald’s
- Tech Lead: Daniele Pelagatti
- Art Direction and Design: Alex Jenkins
- Producer: Fred Chack
- Developer: Andrea Giuffrida
- Interactive Production Company: UNIT9 Florence